Jo Malone London is a British fragrance brand renowned for its luxurious, sophisticated scents and elegant, minimalist packaging. Founded in 1994 by Jo Malone, the brand became famous for its distinctive approach to perfumery, blending a unique combination of floral, fruity, spicy, and woody notes to create simple yet sophisticated fragrances. Jo Malone's scent philosophy often involves creating fresh, wearable perfumes that can be layered and combined to create a personalized fragrance experience.